
The CRM that speaks the language of the shop floor.
Your customers buy machines, parts and service — not “leads”. Stator-CRM tracks your quotes, follows up for you, organises your sales rounds and keeps the full history of every machine you install. At last, a CRM your sales team will actually open.
Reply within 24 business hours · or try it for 30 days, no credit card required
A sales rep's day, with no re-keying.
Fictitious demo data. Voice commands via the AI Assistant option: the quote is created as a draft, then the sales rep reviews and sends it.
We were an industrial company before we were a software publisher. We spent a long time looking for a CRM that fitted our trade. All we found were bloated systems designed for tech companies or online retail.
None of them understood a six-figure machine quote, the workshop's sales rounds, the serial number installed at the customer's site, or the after-sales call that comes back three years later. So we built it ourselves — first for our own use, with our own sales reps, out in the field. Stator-CRM is that tool: the one we wish we had found.
From the first call to the installed machine.
The entire sales cycle of an industrial SME, in a tool your teams will actually use.
Customers & contacts
Complete records for each company: contacts, sectors, appointments, visit reports, documents. Direct import from your Excel files.
Professional PDF quotes
Configurator with your machine catalogue, controlled discounts, your logo and the sales rep's signature. Sent by email in two clicks.
Automatic follow-ups
Every quote is tracked: when the deadline you set comes round, the CRM tells you who to follow up and drafts the email. No quote is left to gather dust.
Sales rounds
A map of your customer portfolio and optimised visit routes — no more wasted trips back and forth across the region.
After-sales & installed base
Tracked complaints and full traceability of every machine installed: serial number, original quote, service history.
Built-in telephony
Call straight from the customer record, then find the call log, the recording and an AI-written summary (optional module).
AI assistance
Dictate your visit report as you leave the meeting: the AI structures it and files it in the customer record. Query your portfolio in plain language.
Performance & history
Revenue by customer, sales rep and sector. Import your sales history (Business Central compatible).
Modules to suit you
Telephony, mapping, HR, financial health… Activate only what your organisation needs; the interface stays simple.

Every machine you install has a history. Stator keeps all of it.
Serial number, original quote, contract, service jobs: three years later, it is all still there — and after-sales service becomes an opportunity to sell again.
A dedicated workspace, in your name.
Unlike the big multi-tenant CRMs, every Stator customer has its own instance: your data never shares a database with anyone else's.
- Your brand — the CRM carries your name and logo, not ours.
- Your trades — sectors, product ranges and documents tailored to your business.
- Your users — sales, administration and management roles; everyone sees what concerns them.
- Your data — hosted in the European Union, backed up every night, exportable at any time.
- Your terms — annual subscription per user, with 2 months free.
Made for companies that sell and maintain equipment.

A long, technical sales cycle, with after-sales service behind it.
This is not click-to-buy selling. It is carefully costed quotes, site visits, machines installed and looked after. Stator is built for that pace.
Equipment distributors & dealers
Machine tools, materials handling, agricultural, construction plant: catalogue, quotes, controlled discounts, installed base.
Manufacturers & integrators
Long, technical deal cycles: opportunity tracking, complete history, follow-ups that never let go.
Maintenance & after-sales service companies
Contracts, service jobs, customer installed base: sales and service in the same tool at last.
Industrial SMEs with a sales team
2 to 20 sales reps who want a simple tool, not an American CRM nobody ever opens.
A clear price, per user.
Stator-CRM
- Customers, PDF quotes, follow-ups
- Sales rounds & mapping
- After-sales & installed base
- AI assistance & Excel import
- Discounts on the full suite
Quote within 24 business hours · or a 30-day trial, no credit card required
A quote, then your dedicated workspace.
Tell us how many users you need: you will receive a costed proposal within 24 business hours, ready to order.
Request a quote